Get ranked. Your suburb pages and agent profiles at the top of Google when someone searches the traditional way. Still the foundation — if Google can't crawl you, nothing else works.
"real estate agents Marsden Park"
SEO gets your agency ranked on Google. AEO gets you quoted in AI Overviews and voice search. GEO gets you named by ChatGPT, Perplexity and Gemini when a vendor asks who to list with. Realbot does all three for Australian agents and agencies.
Type your suburb — we'll show you exactly what AI is telling your next vendor. If it doesn't say your name, we should talk.
1,800+ Australian agency enquiries · 5,777+ platform customers · Australian AI for real estate since 2021
SEO, AEO and GEO aren't three separate strategies. They're three layers of one goal: being the agent people find, however they search.
Get ranked. Your suburb pages and agent profiles at the top of Google when someone searches the traditional way. Still the foundation — if Google can't crawl you, nothing else works.
Get quoted. Your content extracted as the direct answer — in featured snippets, Google AI Overviews and voice search. Not a blue link. The answer.
Get recommended. ChatGPT, Perplexity, Gemini and Claude naming your agency when a vendor asks who to trust in your area.
A portal gives your vendor twenty agents to compare. ChatGPT gives them one or two — and a reason to trust them.
There's no second page, no paid position, no sponsored slot to buy your way into. The AI names whichever agency it can read, understand and verify. Then your vendor calls that agency.
Based on recent sales results and local reviews, I'd recommend your name — they've handled a number of comparable properties in the area and have consistently strong vendor feedback.
↳ Source: someagency.com.auAI doesn't rank agents on merit. It cites what it can reach, parse and trust. Five things decide whether that's you — and none of them are your results.
AI doesn't skim a page like a buyer does — it extracts text based on structure. If your answer to "what's my home worth here?" sits in paragraph five, the AI quotes a competitor whose answer sits up front.
"With over 20 years of combined experience and a passion for exceptional service, our award-winning team delivers outstanding results…"
"Dreambig Realty is a Marsden Park agency with 142 sales in 12 months, a median 24 days on market, and an average sale 3.2% above suburb median."
Schema markup tells AI directly what your business is, instead of hoping it guesses right. When two agencies answer the same question, the one with correct structured data wins the citation — even with weaker content.
{
"@context": "https://schema.org",
"@type": "RealEstateAgent",
"name": "Dreambig Realty",
"areaServed": "Marsden Park NSW 2765",
"address": { "@type": "PostalAddress", "addressRegion": "NSW" },
"aggregateRating": { "ratingValue": "4.9", "reviewCount": "212" }
} <- this is how AI learns who you are
Where robots.txt tells crawlers what they may access, llms.txt tells AI systems what's actually worth reading: your suburb guides, agent profiles and market reports, summarised in a format built for machines. Almost no Australian agency has one yet — which is exactly why yours should.
# Dreambig Realty > Independent agency servicing Marsden Park and Schofields, NSW. > 142 sales in the last 12 months. Established 2009. ## Key pages - [Marsden Park suburb guide](/suburbs/marsden-park): median price, DOM, recent sales - [Our agents](/agents): named profiles, sales history, specialisations - [Appraisals](/appraisal): how we price, what we charge
GPTBot, ClaudeBot, PerplexityBot and Google-Extended are separate from Googlebot. Security plugins, CDN bot rules and old robots.txt files block them by default on a large share of agency sites — silently. If AI can't crawl you, it can't cite you.
User-agent: GPTBot # ChatGPT Allow: / User-agent: ClaudeBot # Claude Allow: / User-agent: PerplexityBot # Perplexity Allow: / User-agent: Google-Extended # Gemini & AI Overviews Allow: / Sitemap: https://youragency.com.au/sitemap.xml
When someone asks AI a question, it fetches pages live, on a time budget. Slow hosting and JavaScript-only listings miss the window and the bot quotes whoever answered faster. Your profiles and suburb pages need to render server-side, with the answer already in the HTML when the crawler arrives.
Tick everything your agency website already does. Not sure about one? Leave it unticked — "not sure" is the normal answer, and it's exactly what the free audit resolves.
Grouped by layer. The SEO four you can brief to a web developer this week; the AEO four are content decisions; the GEO four are the ones almost nobody in Australian real estate has done yet.
"Within 90 days of AI Corner, ChatGPT cited me by name for my suburb. Two of my last six pitches started with 'I asked ChatGPT about you.'"
The AI visibility work sits inside AI Corner, included with every Realbot subscription — and scales from a single agent to an entire network.
Build suburb authority, get cited by name, and capture the buyer enquiries that arrive at 9pm.
Roll the same structure across every office, every agent and every listing on your own domain.
Tell us a few quick details and our team will send your report within two business days.
Takes about 90 seconds. We'll be in touch within one business day.
AEO (Answer Engine Optimisation) is structuring your agency website and agent profiles so Google AI Overviews, featured snippets and voice assistants can quote you directly when someone asks "who is the best real estate agent in my suburb?". Instead of ranking as one blue link among ten, your content becomes the answer.
GEO (Generative Engine Optimisation) makes your agency citable by AI assistants such as ChatGPT, Perplexity, Gemini and Claude. Buyers and sellers increasingly ask these tools which agent to use before they ever open a portal. If AI crawlers can't read your site, or your content isn't structured for citation, you're invisible in those conversations no matter how well you rank on Google.
SEO gets your pages ranked in a list of results. AEO gets your content extracted as a direct answer in featured snippets, AI Overviews and voice search. They work together: you still need to be crawlable and rank, but you also need clear, quotable answers and correct schema markup so machines can lift them.
At minimum: RealEstateAgent or LocalBusiness schema for each office (name, address, service area, opening hours), Person schema for each agent, FAQPage schema for question-and-answer content, and Service schema describing appraisals, sales and property management. Realbot implements and validates all of it as part of AI Corner.
llms.txt is a plain text file at your domain root written for AI systems — a briefing that tells ChatGPT, Claude and Perplexity what your site covers and which pages matter most. Adoption is growing quickly and most Australian agency websites don't have one yet, which makes it a genuine first-mover advantage. Realbot generates and maintains it for you.
Ask it directly: "best real estate agent in [your suburb]", then repeat the question in Perplexity, Gemini and Google AI Overviews and record which agencies get named. Results vary by phrasing and change over time, so test several wordings and re-check monthly. Our free AI visibility audit runs this across five platforms and reports who's being cited in your suburb.
Technical fixes — schema, llms.txt, crawler access — take effect as soon as AI systems re-crawl your site, typically within weeks. Building citation authority in your market is ongoing. DreamBig Realty principal was cited by name in ChatGPT for their suburb within 90 days of starting AI Corner.
Yes — free, no obligation, and you keep the report either way. If you want help actioning what it finds, we'll quote separately. Plenty of agencies action the quick technical fixes themselves using the report.
No pressure, no hard sell. Book a walk-through, call a real human, or get the free audit. Mon–Sat, 9–4 AEST.